The aim of this project is to create an anti-bullying campaign for school children in Australia, with a focus on promoting kindness, inclusivity, and awareness. The campaign will be applied to a range of touchpoints across various media platforms. Given the online nature of the target audience, a strong emphasis will be placed on digital and social media engagement. The goal is to foster a supportive environment for kids, raise awareness about the impact of bullying, and provide resources for both students and teachers to address and prevent bullying in schools.